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Words Alone No Longer Work
How many times have we as consumers heard the words “best,” “world class,” “high quality” or a host of other superlatives proclaiming the superiority of one product over another? In the clutter and clamor of today's...
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Why Customer Service Training Is Not Enough
Is it just me or is customer service getting worse by the day? The lack of care, concern or interest in the customer is terrible. The usual attempted answer to solve this dilemma is more training. I disagree. Though customer service...
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Create The Right Business Habits For Longevity
We are what we repeatedly do. Excellence, then, is not an act, but a habit. – Aristotle. Achieving additional levels of excellence in certain areas of your business does not require you to have more discipline. You already have it...
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A Successful Brand Is A Successful Business
Standard and Poor's has stated that 86 percent of a business’ value at purchase is intangible. A large part of this intangible value is the brand. As with product development, market segmentation, sales development and...
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Ethical SEO: 5 Things To Look For In A Search Engine Optimization ...
What’s the point of building an ethical company, then turning around and using unethical techniques to get business? Unfortunately, that’s not a choice many companies have when they’re deceived by search engine optimization...
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International Internet Marketing: Tips For Reaching Customers All Over...
Why would you create a product or service with worldwide appeal only to limit yourself to a national marketing plan in your country alone? Well, that's exactly what you're doing if you do not use a search engine optimization...
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Direct Mail Marketing an Important Tool for Businesses
For many types of businesses, direct mail marketing can be one of the most effective methods of obtaining new customers. The use of direct mail for advertising is continuing to grow, and is expected to make one of the...
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EBA Printing a Leader in Commercial Printing Services
When it comes to choosing a company to provide your commercial printing services, you should evaluate potential companies based on experience, quality of work, customer service, and last but not least, fair pricing. EBA...
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CORPORATE PACKAGING AND AWARDS PROVIDE FOR ...
No matter the industry, packaging choices for the products we send out into the world every day as well as uniquely customized awards and gifts are often overlooked but effective promotional items. Boxes and plastic bags with the...
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The Four Key P's To Sales Success
Though luck may play a role from time to time, a successful sales journey - from targeting a prospect to closing the deal - should be mapped out in great detail. The problem is that most salespeople are using the wrong map...
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