Building Business Organically
Our experience shows that companies who: (1) really know their customers (not just superficial facts), and (2) obtain and cultivate loyal customers, maximize their profitability and have the ability to identify more opportunities for profitable organic growth than companies that don't demonstrate these traits. OGI partners with ambitious companies to help them identify ways to grow more profitably… organically. OGI helps develop real loyalty, not superficial "addiction to points type" programs.
How? Loyalty=Profits
Customer loyalty is one of the most important and underappreciated assets a company has. The effects of a loyal customer base are numerous:
- Retention rates go up
- Referrals go up
- Spending per customer rates go up
- Customers are less price sensitive
- Costs of servicing them go down
- Initial processing costs go down
- Returns and losses are lower
- Profits go up
Rubber Meets the Road Strategy
Few businesses really know their customers and their customers' referral network. Even less have the metrics in place to measure the loyalty of their customers. We believe if something is valued it is measured. We provide analytical tools that predict behavior and help our partners confront the "Brutal Facts" to create forward looking customer revenue strategies.
Implementing Organic Growth Solutions
Achieving success with Organic Growth requires much more than simply calculating your Organic Growth Score ™ (OGS) - it requires a commitment to creating a customer-centric focus into your business.
A successful Organic Growth strategy requires 5 habits:
- Metrics proven to link to growth
- Leadership practices that instill customer focus, passion, and values
- Organizational strategies to ensure adoption
- Integration with core business processes
- Operational systems to support the initiative
So in addition to the systematic, timely collection and analysis of customer data, a true Organic Growth Habit will integrate those customer insights into everything from employee incentives to operational systems, all with the end goal of driving action to improve the customer experience and thus create more customer Repeaters and Referrers.
Organic Growth Quick Implementation
Implementing an Organic Growth Habit is a staged approach, which builds over time and does not require a full-scale implementation.
Our Organic Growth Solution is designed for companies with less time, limited resources and does not want to be distracted from the day to day running of the business. Implementing the key metric, the Organic Growth Score ™ requires limited upfront planning, no infrastructure integration, and can be completed in less than 30 days. Comprising best practices refined over two decades of delivering implementations; OGI offers companies a structured roadmap to a true customer-centric business focus.
Features and benefits of the OGI approach:
- Exploratory in nature
- Comprises a series of refinement steps
- Follow-up and action planning can be implemented and communicated as you go
- Provides the opportunity to prepare for full deployment
- Design/refine processes for contact collection (survey participation)
- Become familiar with reporting and results analysis
- Refine follow-up processes: limit exposure and training expenses by targeting specific end-users
- Determine appropriate training strategy for larger roll-out
Please call or email us to arrange an initial consultation to discuss how we could assist in your growth efforts.