APEX Segmentation; Propensity to Buy Modeling
Peter Drucker - The purpose of a business to find and keep a customer.
Data Intelligence
Credit Marketing
Developed for the world of credit and delivering the winning edge in a race for revenue, APEX now is at work in every sector of marketing and commerce.
APEX is market segmentation at the zip code level, which answers the most fundamental marketing questions. Who wants what I have? Where do I find them? How do I persuade them? Who can pay?
This advance in marketing technology couldn't come at a better time. The fragmentation of media and information sources and atomization of communication channels has placed an even greater premium on one-on-one direct marketing of products and ideas.
APEX utilizes advanced information management technology for sequencing an area's unique "data trail" to predict attitudes and behaviors. APEX identifies your individual marketing targets, across multiple dimensions, from the most to the least profitable.
APEX is not like the rudimentary segmentation schemes developed decades ago, lumping millions of households together based solely on their zip code, or age, or magazine preferences, and delivered with glib profiles that are more entertaining than useful.
APEX uses all of that data - and much, much more - to develop a custom and proprietary segmentation model that directly fits your products, your services and your marketing challenges.